XIANGTIANXIA GROUP
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Group history
Global stores
Industry awards
Global staff
Xiangtianxia Group is a diversified private enterprise integrating catering chain, brand incubation, commercial operation, supply chain industry, cultural tourism and cultural creation. Originating in Chengdu, the capital of food, its brands cover 7 countries and 33 cities around the world, with more than 30 catering consumer brands, a total of 600+ stores, two supply chain bases, three circulation consumer brands, of which "Chengdu Banquet" brand has been awarded "Michelin Star" for two consecutive years, "Daxi Sichuan Food" brand has been awarded "Michelin Recommended Restaurant" for two consecutive years. Relying on the group's more than 20 years of operating experience, its industries are constantly enriched, content resources are constantly optimized, and with the help of its brand store user data insight and SaaS system, it constantly creates diversified and personalized high-quality consumption scenarios for the consumer market.
XIANGTIANXIA GROUP
At present, Xiangtian Group has incubated more than 30 brands, covering hot pot, Chinese food, Michelin/Black Pearl restaurant and other types of catering, and the global store has exceeded 600+;
At present, it has successfully incubated a number of cultural tourism projects, including a number of national cultural and creative cultural tourism projects, such as: Jinshui Yuanshan, Shuangta Market, the project has received several national and local important leaders, and has become a key project led by the government to recommend and plan.
GROUP PROFILE
GROUP PROFILE
Xinjiang Uygur Autonomous Region
Gansu Province
Beijing
Shandong Province
Henan Province
Jiangsu Province
Anhui Province
Shanghai province
Zhejiang Province
Hunan Province
Hubei Province
Jiangxi Province
Fujian Province
Guangdong Province
Guangxi Zhuang Autonomous Region
Yunnan Province
Sichuan Province
Liaoning Province
Jilin Province
Vietnam
Singapore
Australia
America
Canada
France
China
Distribution map of domestic stores Map of overseas stores |
BUSINESS SCOPE
BUSINESS SCOPE
Brand franchise
Cultural tourism and literary creation
Brand incubation
Supply chain
Circulation product research and development
Commercial content output
TOP-LEVEL STRATEGY
TOP-LEVEL STRATEGY
Deep accumulation of competitive advantages
After more than 20 years of accumulation and precipitation, Xiangtianxia has a sound business model and a mature operation team. It has an absolute competitive advantage in operation system construction and store management.
Converge traffic precision marketing
Use Xiangtian's powerful member system to gather traffic, accurately classify member portraits, and create customized marketing programs.
Complete business format digital operation
Xiangtianxia Group relies on the supply chain of Xianxianxia, covering the whole industrial chain of upstream and downstream, carries out brand empowerment and business planning, and uses the data platform to build a digital commercial brand in the new era.
GROUP BRAND
GROUP BRAND
Hot pot chain
Select Chinese food
Special catering
Special catering
Circulation brand
On November 29, 2024, the Michelin starred restaurant under the Xiangtianxia Group, Chengdu Yan, welcomed a significant reception event with the theme of "World Unity, Intangible Cultural Heritage ...
2024-11-30
On October 21, 2024, Chengdu Yan, a high-end Chinese food brand under Xiangtianxia Group, officially signed a contract with Lan Kwai Fong Group at the Lan Kwai Fong California Tower in Central, Hon...
2024-10-22
The second round of the 2024 New Product R&D PK Competition, "Craftsmanship Inheritance, Taste and New Chapter", hosted by Xiangtianxia Group, was successfully held on September 28th
2024-09-28
XIANG TIAN XIA · NEWS
XIANG TIAN XIA · NEWS
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Contact number：028-84593666
Fax: 028-8459666-38
Address: 17th Floor, Block B, Wuye Building, Jinjiang District, Chengdu, Sichuan Province
SPICE WORLD · GROUP
SPICE WORLD · BRAND
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