Zhu Quan, the founder of Xiangtianxia, dropped out of school and came to Chongqing in 1997. He accidentally entered the hot pot industry and has worked in almost every position, including night watchman, dishwasher, janitor, restaurant head, supervisor, floor manager, kitchen cutter, and seasoning chef. Later, he followed a hot pot seasoning master to learn from his mentor. In order to improve his skills, he traveled countless streets and alleys under the scorching sun in Chongqing, visiting over a hundred hot pot restaurants for observation, learning, and theoretical refinement. He himself has a poor digestive system and is very averse to whole animal oil. Inspired by his mother's chopping board, he boldly reformed the all butter hotpot and successfully created a delicious and fragrant pot base that does not cause excessive heat, and obtained an invention patent.
Adhering to the concept of "the taste of food itself", we have successively developed clear oil hot pot and olive oil hot pot, which have been widely praised in the market. In order to spread this pleasant aroma of food all over the world, "Fragrant World Hot Pot" was born.Xiangtianxia deeply combines hot pot cuisine with urban culture, creating different dining scenes in different cities with an international perspective, and promoting China's excellent traditional culture in creative and fashionable food trends.
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Upgrade the dish design around the three hot pot themes of "tripe, duck intestines, and yellow throat", including the best possible origin, product specifications, taste and styling.
Taking the Sichuan Chongqing region as the core, excavating local folk cuisine for secondary creation, while inheriting old craftsmanship, can also spread the taste of memories to farther places.
Bold innovation, inheriting craftsmanship. On the basis of traditional craftsmanship, innovative technology is integrated to stimulate the original taste of ingredients and ensure the quality of the base texture.
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