Group News | Chengdu restaurant signs official contract with Hong Kong Lan Kwai Fong Group

On October 21, 2024, Chengdu Yan, a high-end Chinese food brand under Xiangtianxia Group, officially signed a contract with Lan Kwai Fong Group at the Lan Kwai Fong California Tower in Central, Hong Kong. This cooperation marks a solid step forward in Chengdu Yan's global strategy, starting from Hong Kong and fully opening a new chapter in its global strategy.

In the afternoon of that day, Dr. Simon Yam, Chairman and CEO of Lan Kwai Fong Group in Hong Kong, as well as senior leaders from both sides including Zhu Quan, Founder and Chairman of Xiangtianxia Group, and He Yu, Co founder and CEO of Xiangtianxia Group, attended and had in-depth communication and exchanges on the construction plan and development plan of Chengdu Banquet (Lan Kwai Fong Store in Central, Hong Kong), laying a solid foundation for future cooperation.

At the signing ceremony, Dr. Allan Zeman, Chairman of Lan Kwai Fong Group in Hong Kong, and Zhu Quan, Founder and Chairman of Xiangtianxia Group, officially signed a cooperation agreement. This important moment not only represents the first appearance of Chengdu Yan brand in the international market, but also indicates that it will leverage the unique position of Hong Kong as an international financial center to connect mainland China with countries around the world and achieve international development of the brand.

Since its inception, Chengdu Banquet has always adhered to the slogan of "Standing at the forefront of the world to see Chengdu", maintaining insight and innovative spirit that is in line with the world. The brand searches for top-notch ingredients worldwide, draws on advanced international management concepts, innovates international service models, and is committed to bringing the world in and letting Chengdu go global. After seven years of accumulation, Chengdu Banquet has opened stores in many cities in China, and has won many honors, such as Michelin One Star, Black Pearl One Star, and Phoenix Three Star.

The success of Chengdu banquet cannot be separated from its strong team strength. The brand has an elite team consisting of a Michelin starred Black Pearl team, a luxurious five-star hotel executive chef, a food and beverage director, and a team with rich management experience. At the same time, the environmental design of the Chengdu banquet is also highly distinctive, designed by renowned architect Shen Lei from the interior architectural design firm, integrating contemporary international aesthetic perspectives and cleverly incorporating elements such as hibiscus flowers, sun mythical birds, and bamboo weaving art into the space, presenting an international level high-end Chengdu banquet.

In the future, Chengdu Banquet will continue to uphold its brand philosophy, constantly innovate and develop, and strive to promote traditional Chinese food culture to the world stage. At the same time, Chengdu Yan will also leverage the opportunity of cooperation with Lan Kwai Fong Group to further expand its international market and achieve global brand development.